Ralph Lauren, long recognized as a leader in fashion, is now also a leader in compassion after announcing a precedent-setting decision to no longer use fur in any of his apparel or home collections, based purely on ethical grounds.
The Polo Ralph Lauren Corporation had been considering eliminating fur from its lines for some time and finally issued a statement making its decision to go fur-free official after a series of meetings with PETA during which executives viewed grisly undercover video footage of fur farms in China, where more than half the finished fur garments imported for sale in the United States are sourced.
Shortly after meetings with PETA in February and March 2006, the company committed to pulling all fur from its shelves.
“Fur has never been an integral part of our design strategy …,” said a Polo Ralph Lauren spokesperson.
“We are publicly announcing this decision because the use of fur has been under review internally and we feel that the time is right to take this action.”
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