Sometimeback a very popular food chain company made a advert featuring Paris Hilton
It became popular more because of the controversy surrounding it. Either way, the food chain benefitted.. Sales sored, so any controversy really didn't matter
A Recruitment Company Executive saw this ad, and thought about a similar video, with an emphasis on how hiring the right person could make all the difference.
Obviously, Paris Hilton rarely, or probably never eats a hamburger and certainly has never washed a car. Washing the car while wearing stiletto heels was something else. Now what if this could be tied to hiring the right person.
So this video was made.
It is funny and basically superb, with very little explanation required. It sells on the previous ad.. and hence ddn't need any marketing as well.
In short, funny marketing ads are supposed to be like this.
CLICK HERE
If by any chance, the video does not play or jams, just refresh your page.
On second thoughts, the emphasis on how hiring the right person makes all the difference, works both ways.
In any measure, this represents one of the most effective online marketing campaigns produced in recruiting
(Courtesies: Accolo Recruitment And The Sexy Paris Hilton / Hardees Advert)
